SMX West is coming quickly, and among those sessions which caught my attention was that the Enterprise SEO – Solutions & Suggestions. The panel is packed with speakers with knowledge of business SEO. Find a record of the demonstrations, and I decided to reach out to the panelists so that I asked them each a few questions ahead of the series. This is frequently a challenge and needs instruction and assistance out of eBay. Eric Enge: Could you tell us eBay deals with all the challenges of generating material on a massive scale? Jordan Koene: The thing about eBay is that we’ve got millions of webpages, making these pages complex’s management. But a number of the webpages on eBay are not regulated by the business, rather our network of vendors controls them.
Among the options, we generated are pages that aggregate our vendor’s PBN Hosting things into what we call a merchandise page, like this one for your Nikon D90 123 MP Digital SLR Camera (Black Body Only). By producing a marketplace that may compete effectively for keywords that could bring buyers, these types of pages help the vendors. Rather than working with the text of the manufacturer is becoming text that is. These product pages need precise and exceptional articles from sources such as producers’ party resources, and even eBay. The question we now have is constructing scalable content alternatives for countless product webpages. So often we’ve got clean pages without a lot of articles, aside from the goods, like this one for Callaway Odyssey Black Series Tour Designs 9 Putter Golf Club. Bay employs a network of authors to make descriptions and merchandise details.
This doesn’t mean it is a page for a user; however, it does not compete for search traffic because it might if we could supply info. Or will there be a better alternative? We contract people to assist us with this content and do go out. We attempt to find pages, and then we must choose how we would like to manage them. Can we eliminate them? We are working on the answer to this issue. A large key will be to show them examples of great descriptions. We try to create partnerships with producers to acquire far better content, and we seem to leverage technologies to aggregate specific data.
Our challenge will be to enhance those pages, but also the capability to achieve this across countless pages is resource-intensive and very difficult. We have problems with providing stock to pages. Eric Enge: Would you give some illustration of issues with Sitemaps? Webpages on eBay alter daily with new inventory or products, our challenge will be finding out how to market these webpages and ship the relevant list. Jordan Koene: managing this for various page types makes it harder, and Sitemaps are a complex problem for eBay. One of the studying content of the ways is to ascertain if and when a webpage ought to be live on the website and just how damaging it’s to the website’s authority when pages are crafted. One case that revolves round frequency and prioritization for various page types.